Did you know that 52% of today’s consumers want to support sustainable brands, and 39% are willing to switch away from their favourite brands if they do not meet sustainability standards? As these statistics demonstrate, businesses must prioritise sustainable practises in order to remain the brand of choice. A win-win scenario for your business can result from embracing sustainability: you can grow your company while lowering your environmental impact and promoting a more sustainable future. Let’s look into it!
Getting Started with Sustainability Goals
Before embarking on a sustainability journey, it is crucial to establish specific and measurable goals. Your goals should be in line with your company’s values, aspirations, and commitments.
For example, you could set a goal of reducing overall carbon emissions by a certain percentage over a specific time period, or you could aim to achieve zero waste-to-landfill status by a certain annual year.
Now, to ensure continuous progress towards your sustainability objectives, regular monitoring and data collection is essential:
- Invest in software and systems that monitor energy consumption, emissions, waste generation, recycled materials, and other pertinent metrics.
- Create monthly and annual ESG reports.
- Analyse and evaluate these records to identify and guide future improvements in areas where sustainable practises are having an impact.
The Role of IT Rentals in Meeting Sustainability Goals
Did you know that the IT industry contributes significantly to global carbon emissions?
As more businesses shift to cloud-based services and digitalization, the demand for energy-intensive data centres to power the process rises, bringing environmental concerns to the forefront.
This is where IT rentals come in, promoting extended and shared use of electronic equipment and cloud platforms in an effort to promote the long-term use of technology.
Instead of purchasing new hardware every time, businesses can rent it for a short or long period of time, depending on their needs, and then return it for redistribution.
Companies can also shift their services away from stand-alone individual data centres and onto a rented cloud platform, reducing the number of data centres in operation and, as a result, emissions and energy consumption.
Corporations benefit significantly in meeting their sustainability goals and emerging as leaders of the green tech revolution by using a rental approach to meet their IT requirements. Let’s take a closer look at how this works:
Embracing the Circular Economy
A circular economy approach is essential for sustainable business practises. Implement a closed-loop system that prioritises IT equipment refurbishment, reuse, and recycling. Collaborate with your rental providers to ensure that old devices you discard are responsibly refurbished, reutilized, or recycled in accordance with the principles of the circular economy. As part of your commitment to taking environmental action, keep track of the amount of equipment you have recycled successfully. This will help you evaluate your progress towards producing zero waste.
Unlocking Energy Efficiency
When your company chooses IT rentals, it gains access to the market’s most energy-efficient technology. The latest devices, such as energy-saving laptops and power-efficient servers, ensure that you can maintain productivity while consuming minimal energy. This not only saves your company money on utility bills, but it also helps reduce greenhouse gas emissions, improving your ESG reports and empowering you to combat climate change. To track the rate of reduction in your carbon footprint, compare your energy consumption and emission levels after renting equipment to previous data.
Leading Resource Conservation
Did you know that one computer requires approximately 240 kilogrammes of fossil fuels, 22 kilogrammes of chemicals, and 1.5 tonnes of water to manufacture? Renting reduces the demand for new production, conserves valuable natural resources and water, and reduces the negative environmental impact of rapid technological consumption. By reducing new IT purchases, you can significantly reduce your reliance on natural resources and achieve responsible use of water, which is an important step towards sustainability.
Future-Proofing Your Business: Achieving Sustainable Growth
Businesses’ technology requirements change as they grow. IT rentals not only help you meet your sustainability goals, but they also provide a flexible and scalable solution that allows you to easily adapt to changing demands without the burden of constant equipment upgrades or replacements. This adaptability translates into cost savings, waste reduction, and the ability to expand your business without negatively impacting the environment.
Valuable Partnerships
Choosing rental solutions allows you to work with companies that prioritise environmentally friendly practises. These collaborations send a strong message to your stakeholders and customers about your commitment to being an environmentally conscious entity while also significantly increasing your brand equity.
Conclusion
Selecting a rental option is not only a wise business decision but also helps to foster a greener future for all parties involved. Your company can lead the charge in sustainable practises and make a positive difference for all by opting for sharing or renting over traditional IT procurement.
Partner with us to create a more environmentally responsible and thriving business landscape for generations to come.
